Added: Mckay Marten - Date: 13.10.2021 20:55 - Views: 43206 - Clicks: 7530
Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Le are customers interested in or deploying your offers from Microsoft AppSource and Azure Marketplace.
You can receive customer le after your offer is published to the commercial marketplace. This article explains the following lead management concepts:. A customer consents to sharing their information after they select Contact me from the commercial marketplace.
This lead is an initial interest lead. We share information with you about the customer who has expressed interest in getting your product. The lead is the top of the acquisition funnel. This lead is an active lead. We share information with you about the customer who has started to deploy your product. A customer selects Test Drive or Free Trial to try out your offer. Test drives or free trials are accelerated opportunities for you to share your business instantly with potential customers without any barriers of entry.
This lets you receive customer contact information as soon as someone expresses interest in or uses your product. Connecting to a CRM is required if you want to enable a test drive see the preceding section. Otherwise, connecting to a CRM is optional. Each lead you receive during the customer acquisition process has data in specific fields.
The first field to look out for is the Leource field, which follows this format: Source-Action Offer. Sources : The value for this field is populated based on the marketplace that generated the lead. Actions : The value for this field is populated based on the action the customer took in the marketplace that generated the lead.
Offers : You might have multiple offers in the commercial marketplace. The value for this field is populated based on the offer that generated the lead. The publisher ID and offer ID are both sent in this field and are values you provided when you published the offer to the marketplace.
The customer's information is sent via multiple fields.
The following example shows the customer information that's contained in a lead:. Not all the data in the example is always available for each lead.
Because you'll get le from multiple steps as mentioned in the "Generate customer le" section, the best way to handle the le is to de-duplicate the records and personalize the follow-ups. This way each customer gets an appropriate message, and you create a unique relationship.
After the technical setup is in place, incorporate these le into your current sales and marketing strategy and operational processes. We're interested in better understanding your overall sales process and want to work closely with you to provide high-quality le and enough data to make you successful. We welcome your feedback on how we can optimize and enhance the le we send you with additional data to help make these customers successful.
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Contents Exit focus mode. Note Not all the data in the example is always available for each lead. Is this helpful? Yes No. Any additional feedback? Skip Submit. Submit and view feedback for This product This. View all feedback.See what this leads to
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